From B.A. to Payday: Launching Your Career After College
- ISBN13: 9781584797111
- Condition: USED - Very Good
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
As college graduates soon find out, the real world is tough. Sure, it was hard getting into the right school. But landing a good job is a lot harder. The number of new college grads now outnumbers available entry-level jobs by at least 25 percent. But that figureÂsobering as it isÂis deceptive, given that only a fraction of those jobs are career-worthy.
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So how do you succeed in a marketplace thatâs stacked against you? According to professional career counselors D. A. Hayden and Michael Wilder, youâve got to approach the hunt for employment as if it were a marketing campaign. In other words, youâve got to make yourself a brandÂby creating a clear Â"storyâ for yourself, understanding your target audience, and developing an effective communications plan to deliver your message.
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Youâve also got to avoid the pitfalls. Hayden and Wilder identify four personality traits that can doom first-time job seekers to failure. Then, through a trademark method they call Candidate Illumination, the authors prescribe cures for those Â"pathologiesâ and present savvy strategies for every step of the job-search processÂfrom finding your focus, to composing a winning resume, to acing the interview. (Note to parents: This book may be the best gift you could give your graduating son or daughter.)
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